Updates on tokidoki for Hello Kitty from a Sanrio Employee
A Sanrio employee has been nice enough to leak some more tokidoki for Hello Kitty info to us: at the end of this month is when tokidoki x Hello Kitty willl be released into stores. There will only be 4 USA company owned stores that have it, and they are: San Francisco Center, Times Square, Momoberry in Los Angeles, and Ala Moana. Each store will receive very limited quantities. Also, the tokidoki for Hello Kitty necklace that Simone has been wearing is a USA exclusive item, which is why is it not on the Sanrio Japan website’s list of collaboration items. Our worker does not know how limited the quantities for this necklace will be, but thinks that it will probably also only be at those four USA Sanrio stores.
UPDATE: The manager of the Sanrio Retail Operations department in SF, CA has confirmed all of this info in the comments section of this post, EXCEPT for one thing: the necklace that Simone has been spotted wearing will not be available at all and was a promotional item only!! 
I guess that this means that Tara got herself a true collector’s item! There is still debate over this though - read all of the comments on this post for more info.
February 7th, 2008 at 11:39 am
OoO! I can’t wait! I want the necklace and bag.
February 7th, 2008 at 11:45 am
Oooh I’ll definitely be checking out the Times Square store at the end of the month ^__^ I think I want a cosmetics bag and umm … whatever else screams out “buy me!!”
On an unrelated note .. my bf just gave me my first cactus pup today! I got Bastardino, Jr. so cute!!
February 7th, 2008 at 12:28 pm
steph - do you happen to know whether the u.s. release will have the same items as the japan release? or will it be a completely different line exclusive to each country? thx
February 7th, 2008 at 12:53 pm
Hm…but which Los Angeles store? Momoberry?
February 7th, 2008 at 1:01 pm
Sweet, I’m hoping to check out the collection at the SF Center.
February 7th, 2008 at 1:03 pm
tokibabe - The USA will be getting the same items, plus the one USA exclusive necklace.
Scribbles - Yes, Momoberry - I will edit that info into the OP.
February 7th, 2008 at 1:05 pm
ah! thanks for letting us know that!
- it’ll be cool to check out the items in real life
February 7th, 2008 at 1:32 pm
yay! thanks for letting us know! I don’t know if I’ll be getting much though…maybe a stuffed animal if it doesn’t hurt my wallet -too- much
February 7th, 2008 at 1:56 pm
Me wonders how much the necklace will be. SO happy that the necklace is going to make it here since that’s the one item I really want. I don’t particularly care for the Japan stuff except for the plush. I’m going to go to Japan in June so I’m thinking of waiting until then to try. It’s a little bit of a gamble, but my heart is not absolutely set on getting a plush. Even though it’s freakin’ cute.
And when I went to Hawaii, I did manage to get a Caramella and an Avventura in Foresta even though it was in January. So who knows, right?
February 7th, 2008 at 2:25 pm
If you call the stores, they will put you on a list for the Tokidoki x Hello Kitty stuff. I emailed Sanrio asking if they’d put the stuff online because I’m from Canada, & they told me to phone the stores that will carry it directly.
I called, & I’m #8 on the list at the San Fransisco store.
February 7th, 2008 at 2:43 pm
I work less than 10 minutes from Times Square!! Hope they have that necklace
February 7th, 2008 at 4:37 pm
bridget - i called that store and was told that they will only do in-store purchases and call the people on the list to come in to buy them that same day. maybe you should call back and confirm and let us know what they said.
February 7th, 2008 at 4:42 pm
I just called San Francisco Center and spoke to Marnie and I’m lucky number 13 ! I asked if they would be doing phone orders and she said no . She stated that people will be called when the shipment arrives they may be able to put some things aside for you until closing that day however no phone orders ! They said their shipment should arrive at the end of this month or the first of March . Bridget I’m not sure how will it work if you are not in the San Francisco area . I don’t know if that will be policy for all of the stores or just San Francisco only . Maybe people should call the Sanrio stores if they do not live in these areas and inquire about phone orders . I know for me it will be over an hour to get to San Francisco !
February 7th, 2008 at 5:10 pm
HAWAII!!!! yessssss!
:) 
:) 
woohoo!
February 7th, 2008 at 5:23 pm
^lolz….
Yeahhhhhh I’ll probably check it out…still not sure if I want anything lol.
February 7th, 2008 at 5:40 pm
has anyone called Times Square to see if they have a list?
February 7th, 2008 at 5:56 pm
oooh i want a stuffed animal so bad… can’t decide which one i want more.
February 7th, 2008 at 6:08 pm
I told the girl I was from Canada, & she said as long as I can fax a credit card on the same day, they’ll keep one & send it to me.
But I’ll call again just to make sure.
February 7th, 2008 at 6:10 pm
If not, I have relatives in the area & maybe I can ask for a favor.
February 7th, 2008 at 7:13 pm
Everyone, I manage the Sanrio Retail Operations department in SF, CA.
It is true: only four Sanrio locations will carry the product & most likely the product will not be available for sale in the stores until mid-late March. All stores have been instructed to start a Pre-order waiting list. However, we have not yet provided them with company details on how to assist customers living far away (since product will not be available via sanrio.com). We will most likely be instructing all stores to ok Phone Orders provided all valid paperwork is faxed/emailed to the store (usually credit card copy, front and back, driver’s license copy and form stating what you’re buying). Shipping costs will be extra. Please be aware that there may be a limit to the qty of each style you can purchase. I will keep you posted.
February 7th, 2008 at 7:16 pm
Also, the necklace is NOT and will NOT be available at any time. I just checked with the marketing department. This was a LIMITED EDITION item specifically made for promotional purposes only.
February 7th, 2008 at 8:02 pm
Sanrio Corp Employee - Thank you so much for the info! Bummer about the necklace being promo only.
February 7th, 2008 at 8:17 pm
Aww thank you Sanrio Corp! I wish the necklace was sold! That’s one of the things I wanted to buy for sure =[
February 7th, 2008 at 9:11 pm
i agree with tokipoki. it’s one of the few items i actually wanted. so lame. :/
February 7th, 2008 at 10:06 pm
the necklace is not going to be sold!? what is wrong with the people who make the decisions about these things?! don’t they want to make money?! this is almost as ridiculous as re-prints only being available in hawaii =T
February 7th, 2008 at 10:08 pm
that sucks that the necklace isn’t going to be sold! I wanted it sooo bad! thanks for the info.
Also I just wanted to let you know i got my tokidoki for hello kitty mini bag in today from one of the real sellers (aquarius7753) on ebay. if you want pictures of it let me know and i will be glad to email you the pictures! And I must say I love it!!
February 7th, 2008 at 10:21 pm
To me if the necklace is not sold then they should never have advertised/shown it on sites at all. Especially the Tokidoki site that opens up with this image. Then to state it will be a U.S.A. exclusive …..
I would like to know what purpose does it serve to not make a necklace that certainly is in demand. Seems to me a bad marketing decision for sure. They take the one item that is probably not only the most in demand but also the most affordable of the collaberation and not sell it. How can this company make people believe they are interested in their customers when they do something like this.
This is one time I wish there were counterfitters selling this item. It would serve the company right to have counterfits being sold in large quantities so they could see how much they lost in sales….
February 7th, 2008 at 10:25 pm
i am going to try to use the charms from a couple of different pendents to make a necklace that is similar. just won an auction on ebay that had alot off extra star charms that came as a bonus. will post pictures when i am done. my daughter already owns the hello kitty charm/pendent so it shoouldn’t be to hard to make one that looks like the one that simone has.
February 7th, 2008 at 10:29 pm
@ Sanrio employee: Great! Then I should be fine. I’ll just call a little closer to the release date to make sure. =) & to make sure they don’t want my payment in advance or anything.
February 7th, 2008 at 11:04 pm
Bridget: we never will ask for your payment in advance dont worry haha… man, sad that the necklace wont be a part of this collab =\ the San Francisco list is building up to number 15 now… just to note
February 7th, 2008 at 11:14 pm
hi! i’m from Japan and just wanted to let you guys know that i read in the Ichigo-shinbun(translated as ‘Strawberry Newspaper’ , you can buy at the Sanrio Shops in Japan) they are going to sell the necklace but not sure when.
it says it was first made only for promotion but decided to sell it since it was well-recieved.
February 8th, 2008 at 12:29 am
I’ve been calling Ala Moana to confirm this but they’re not answering!
February 8th, 2008 at 12:51 am
Well, that’s freakin’ dumb about the necklace. >:( I figured something stupid like that would happen. And Don has a good point…why have it on tokidoki.it as an opening image to the collab when they’re not even going to offer it? Boo to that.
February 8th, 2008 at 1:38 am
*does a dance* i am so calling sf centre tomorrow! i wonder if my old manager from sanrio is still the manager there?
February 8th, 2008 at 3:42 am
*head spinning* woah, only 4 stores will carry it? that’s a sad surprise that’s going to make it very hard for some tokidoki fans to get items from this collection. sigh
berry - i hope you’re right! the necklace was well received (i personally didn’t want one but i know many did) and they should make an item to sell and not just a limited promotion piece.
February 8th, 2008 at 8:02 am
does anyone know if they are coming out with another hk x td print after these gold ones? just curious. thanks.
February 8th, 2008 at 9:25 am
I hope the person who wrote that they heard they will now sell the necklace is correct…
At the very least they could have stated in order to purchase the necklace you must purchase one of the other items as well…..
Or if they were really smart if they stated it was a promotion then they should have placed it in only a few of the handbags as a surprise and allow a few fortunate people who purchased an item to see if they could get one…..
Maybe Ishould apply for a promotion manager for them….lol
February 8th, 2008 at 9:54 am
MIMI stated:
“Also I just wanted to let you know i got my tokidoki for hello kitty mini bag in today from one of the real sellers (aquarius7753) on ebay. if you want pictures of it let me know and i will be glad to email you the pictures! And I must say I love it!!”
In your opinion is the item very well made.. Is the outer part made of vinyl?.. Is the mini bag something you have to be very careful with or will it take a little abuse….THANKS
February 8th, 2008 at 11:51 am
On the dl; there will be apparel (Ts, sweatshirts) coming in late spring/early summer - Tokidoki & Hello Kitty in a new print…there will also be vinyl toys. No bags.
February 8th, 2008 at 12:28 pm
Mimi - Yes, please send pics along with your review of the quality of the bag, durability of the material, etc.
Sanrio Corp Employee - Ooh, that is exciting! Thanks again for the info! Can I re-post it in a new post that everyone will definitely see, or do you want the info to stay DL just in your comment?
February 8th, 2008 at 2:39 pm
hmm interesting about the shirts… but to go back on the necklace… the post that barry made… the Ichigo-shinbun(strawberry newspaper) does in fact talk about the necklace being sold… in fact one Sanrio home office employee (who i cannot reveal) did confirm seeing it in an article from that magazine too and said it was US exclusive… so… it seems that there still is hope for it to be released (still not officially confirmed though, keep your hopes up) three people cant be wrong right? O_o?
February 8th, 2008 at 3:15 pm
Will the apparel & toys be limited edition as well? Maybe the necklace will be released along with this stuff.
February 8th, 2008 at 5:05 pm
i just called the Times Square store about a notification list for the collaboration and the girl was very rude with one word answers to my questions
she said there was no list. then after 3 more questions she said no list, yet. at least i got some info. very disappointed with how rude she was.
February 8th, 2008 at 5:12 pm
I just spoke with with Sanrio Inc Sr Vice President of Wholesale & Retail Ops Planning, as well as a Sanrio Tokyo Product Planner - this necklace will NOT be coming to the USA for sale. Yes, Strawberry News mentions “stay tuned” for details about the necklace possibly being re-manufactured in Japan for sale. However, the US has no plans to re-sell this promotional necklace.
Sometime late next year, more products will be sold (50 or so items) in the same design in Japan - most items will be stickers, stationery….
February 8th, 2008 at 5:12 pm
For the toys and apparel, this is a US licensed deal. No necklace, but some very cool items.
February 8th, 2008 at 5:16 pm
Admin,
Let me get you more details on the Ts and Items….I will hopefully hook you up with photos too. Give me a day or so.
February 8th, 2008 at 6:15 pm
That would be AWESOME, thank you!!
February 8th, 2008 at 6:40 pm
Scribbles: “Momoberry” Momoberry by Sanrio… is in the Beverly Center Mall.
I’ll be there bright and early!
February 8th, 2008 at 6:50 pm
Toys and apparel? How cool, can’t wait to see what they’ll look like! o(=^-^=)o
February 8th, 2008 at 7:28 pm
i’m #22 in SF. going overboard, i did ask for them to put a couple pieces of some of the handbags and little bags away for me. and yes to confirm, you do need to be there the DAY of them calling or they will put it back out on the floor.
good luck all in the hunt!
February 8th, 2008 at 8:50 pm
I think I’ll be going to the Times Square store the day of the release to buy a bag! I’m so excited!!
February 8th, 2008 at 9:15 pm
All this sounds very exciting - I hope there will be something I want to get in this collab. Not digging gold so I’m gonna just wait it out I think…til I see something I really need.
Thanks for all the info, Sanrio peoples lol…
February 8th, 2008 at 9:23 pm
That really sucks about the necklace. All I wanted was that and a mini bag.
The Times Square store not makeing a list…I hope I am in town when they come out!
February 8th, 2008 at 9:44 pm
i totally agree with everyone that thinks not making the necklace is ridiculous. that’s the thing MOST people want from this. lame
February 8th, 2008 at 10:43 pm
So sad about the necklace.
That was the ONLY item from the HK Tokidoki collab that I wanted.
February 8th, 2008 at 11:26 pm
I definitely agree with Don about the necklace.. why advertise it =[ grr!! I don’t want a fake one, but I guess I’ll mush up a hello kitty and add the crossbones haha.. that could work.. :D!
I want to see the tshirts/apparel and toys beforehand. I hope they’re goond T____T!
I cannot wait for this, but I guess I should be happy the necklace isn’t going to be out.. saves my wallet a beating!
February 9th, 2008 at 4:27 am
You got a point, tokipoki. My wallet needs a rest, too. lol
February 9th, 2008 at 1:37 pm
That really sucks about the HK necklace. Being a Sanrio fan for years it would have been great to have something to combine my favorite brands. What a mean tease for the fans! I hope they will reconsider.
I’m now officially jealous of anyone that has one now
February 9th, 2008 at 9:17 pm
haha tara D. i remember u i think im the one that wrote your order down… lol hmm sucks to hear about NY having bad customer service on the phone…
February 11th, 2008 at 12:47 pm
cool!! thanks, Sanrio worker!! then i know i’m in good hands when i come and pick up my goodies.
yay! i can’t wait.
February 11th, 2008 at 3:13 pm
do any of these businesses have websites for us to order from?
I’m tiny Tallahassee, we don’t get anything cool!
February 11th, 2008 at 3:16 pm
Jaelle - No, the stores are taking phone orders only.
February 12th, 2008 at 12:48 pm
omg…thank you sooooooooo much for the info! I got to call the Sanrio store in SF and I’ve managed to be on waitlist for like…E V E R Y T H I N G. xD; She said I’m garanteed a bag and that there will be at most 36 bags (big) 24(small) like 8 keychains and what not. I asked for a price range, and she was like $46 for the big bag, but then someone else in the background was like, it’s not for sure. She also mentioned a necklace…and I was like, put me down for that one too! n_n
Also, she said Simone might be coming in April for a signing…she wasn’t for certain, but just a heads-up! n_n
anyways, I’m jealous of your collection >3
February 12th, 2008 at 5:24 pm
I wonder if they will set limits on how much you can buy ? As I said I’m number 13 and the sales assitant said that I was guaranteed a bag as well as I want both the larger and smaller bags and other items too . I have friends who want me to purchase items for them too ! I wonder just how it will work ? Do they call you in the number in which you signed up and then allow you to make your purchases before calling the next person ? Meliss what number are you ? I mean if the first thirteen people alone buy at least two bags that is over half the inventory already ! I know my list as well as those I’m buying for for is quite big ! I hope it will be as fair . I’m just a little worried at how low this shipment will be ! Is that what other stores are getting ? Ladies what have you heard from your local stores ?
February 12th, 2008 at 7:11 pm
When I first called the SF store (2/8) they put me on the list for the mini bag and the plushie with the the pepper, I’m #15. Now when I found out that the large bag was 5 inches larger than the mini bag I called back two days later and the employee told me that they were sold out on the large bags. I called again today, and the employee told me that they were still sold out on the large and mini bags (I called after seeing Meliss’s post). The employee told me that they were trying to get another order of them because of the popular demand, so I think that it was a first come first serve basis in terms of the quantity that a customer could pre-order. Everyone on the list is probably guarenteed to get what they asked for if the person who took the order told them that it was available. I imagine
that in SF that they’re sold out on a lot of things so far. I plan on checking back, because I do want the larger bag. Also, the employee that I spoke to did mention the possibility of a necklace coming out, so I got put on the list for that too!!
February 12th, 2008 at 8:55 pm
I just wonder how Meliss was able to order “everything” and people who had called before her cannot change their order or add to their order . As I’ve said before I hope whatever system that they use will be fair to all .
February 12th, 2008 at 9:22 pm
Hmm…well she never gave me a number. Crap, should I have asked? And I over exagerated with the “everything;” I asked to be on the waitlist for both bags, keychain, charm, camera bag, necklace (if there is one), a plushie(w/ bastardino) and I think that’s it. She even asked if I wanted multiples of one item, so it is possible? She pretty much went down a list asking about which I would want because I kept trying to remember what was on the Japanese sanrio site; a mirror, make-up bag, watch (pretty much all the items I saw on the Japanese site), but I dont think I could afford everything xD; I liked the big bag cause it had a zipper *nods*
And she mentioned the inventory number as an estimate, so it’s not for sure? My info might be unreliable…sorry!
February 13th, 2008 at 1:08 am
I called earlier tonight and spoke to a gentleman . ( Sorry this time I did’nt get a name I usually try to get a name so I can go back to the last person with whom I got information from .) He said that they are no longer taking pre-orders on both the small bag and larger bag as well as both the wallets . He said that shortly after my number thirteen that they were no longer taking orders on EITHER style bags and wallets . He said that people before my number as well as my number were pretty much guaranteed a bag . But for people calling now there is’nt much chance of getting either bag . MissLaina what you said earlier seems to be true . Meliss perhaps you should call back and verify your information . Do you know who you talked to ? It just seemed odd to me that just by calling today you were able to get both bags when people who have been on the list for almost a week know can’t order additional bags or change their order . I
February 13th, 2008 at 1:21 am
I was going to ask how are the other three remaining stores doing with their inventory ? As I posted San Francisco is no longer taking pre-orders for either the small bag or large bag as well as wallets . What is the story with Hawaii , New York , and Los Angeles ? Are those stores still taking pre-orders on the full line of Tokidoki for Hello Kitty ? I’m just curious maybe San Francisco is not getting a large shipment as some of the other cities ? When I asked a gentleman if they were expecting more shipments he replied that they were’nt sure about any second shipments . Steph perhaps you could shed some light on any further shipments ? Since you are now in touch with a Sanrio Corp Employee . It’s been so confusing with conflicting information . Thanks Steph
February 13th, 2008 at 4:19 am
haha… veronica the person you spoke to at SF was more than likely me from the sound of it… from the looks of things it is probably true that a 2nd shipment will NOT be happening for us… New York has the most quantity for all items out of the 4 corporate stores…. yes we ARE still taking preorders only for MOST of the items now… ALTHOUGH! the wallet, pass/id case, handbag(aka smaller bag) and the boston bag(aka bigger bag) are NO LONGER AVAILABLE as preorder items in our store.
i really hope that everyone understands that if you DO NOT pick it up on the day we call you or have it SHIPPED to you on that day then we will put it out/add it to backstock for walk-in customers. (pause for people to yell at me =( haha….)
February 13th, 2008 at 10:56 am
Thanks JL SF Sanrio I was just confused as there is so much information regarding the Tokidoki for Hello Kitty items . I suppose I got a little excited when I saw Meliss post that she was able to be out on the list yesterday and was able to get the popular items , I had thought there might be a second shipping or that you were getting more than first announced . Thanks for clearing things up for us ordering from San Francisco . You were so nice and patient over the phone ! Thank you for this new information. Meliss also posted about Simone might come to the San Francisco in April for a signing ? Any truth to that or just another rumor ? I did’nt want to get my hopes up .
February 13th, 2008 at 1:23 pm
JL SF Sanrio - Thanks so much for clarifying, it is much appreciated!
February 13th, 2008 at 2:46 pm
@ JL SF Sanrio - I pre-ordered the small handbag a while ago. [was #8 on the list] Are you just no longer taking anymore pre-orders on them because you’ve run out? Or are you going to cancel all of the existing pre-orders on them? Sorry for the stupid question. XD
February 13th, 2008 at 8:17 pm
[…] gathered from the unofficial Tokidoki Blog, there was a leak from a Sanrio employee (later confirmed by the Sanrio Retail Operations […]
February 13th, 2008 at 11:02 pm
veronica: no problem.. im always patient with customers. the simone signing you heard is true… well to some extent… the information passed to him and the date set apparently blew up… and it got tanked T_T the home office is still trying to get him to come though… so yes it WAS true =(
bridget: we are just no longer taking preorders because we are out/letting walk in customers have a fair chance at it too IF we have extras. NO we are not goin to cancel your order for the bags.
if u preordered it before the February 10th (the day that we got the notice that we recieved from home office to stop pre-orders on em) they are FINE and still under your name! but yea you CANNOT add MORE quantity on any of those four items i listed in a few post back.
hope this helps
February 14th, 2008 at 3:48 pm
I’m sorry you guys for getting you all excited and stuff and for posting up crappy info. n-n; I was just really excited myself when I got on the list. But anyhoo, I called back today and asked my place in line and asked again if everything I did ordered was guaranteed to me, he said yah!
I’m #25 x3;
February 22nd, 2008 at 5:27 am
Hi there! If you haven’t heard of it yet, DreamStudio’s holding a Valentines competition. Entitled “What is love?” the contest has a lot of exciting prizes up for grabs, including a limited edition Hello Kitty USB drive! You can check out the competition’s details here if you have the time.
February 27th, 2008 at 12:59 am
just out of curiousity from what i’m reading, if you’re not there on the day they call you, they put it back on the floor correct? and do they give you the full day or some specific hours in a day? because i’m still trying to get a large bag and the girl just told me to come in and see if by chance, i can get one. but i’m not sure if i might have to wait a whole day or if i have to come back the next day? and it’s so unfair to all the people who didn’t hear about this earlier!
February 27th, 2008 at 1:00 am
and btw, the necklace is sold online at the tokidoki website for $45.
February 29th, 2008 at 6:46 pm
Sorry Jen ! Just so you know you don’t have to be there in person to buy a bag . If you are unable to come to the store personally you can fax both your ID as well as credit card information to the store that took your pre-order . I’m sorry you didn’t hear about it sooner however it has been posted on every forum that features Tokidoki discussions . I put my name down as soon as I heard ! The stores have limited items to no more than two of the same items per person . Just to play it safe I pre-ordered two of the Boston Bag (larger bag ) because I knew it was going to be the must have item ! I hope you get lucky and someone cancels , or else your only chance may be e-bay but those bags have been going for crazy prices . Good luck to you in your search !
March 15th, 2008 at 1:44 am
I dunno if u read the post i put on the other toki-hello kitty subject…I cant find the page i was on! But, i JUST picked up my toki-kitty bags from SF SANRIO and They are too cute! I was able to pick up the ID wallet, the smaller make up case, and 1 Boston bag! But unfortunately, the Boston Bag is waaaaaay too big for me…so most likely i will be returning it tomolo am…only cuz if i dont want it, at least there will be one more for someone else who does…I called SF Sanrio at 9pm PST and they said they are giving customers til 12pm noon tomolo (saturday) to pick up their items…. then they’ll be put out for the public. Good Luck!
August 4th, 2008 at 8:37 am
I’m looking for a large Hello Kitty cake pan can’t find one anywhere…. Could someone please help me i’ve been lloking for months